I know that staying cool, calm and collected when trying to respond to someone talking about how he or she love animals but is also a farmer that profits off the killing of animals can be a difficult task on the best of days. But, as a vegan community, it is key that we stay focused on spreading truth and justice, not hate and venom. Obviously, when I read about someone using live lambs to promote the sale of dead ones chopped up for people to eat, it makes me want to scream. I know that nothing would feel better than to tell them in no uncertain terms just how repugnant a bastard they are. That being said, I will only make them ignore my words and the people who blindly support them rally behind them. But if I can calmly ask something like, "How is it you can claim to love an animal and yet also be the one who profits from their untimely death?" It is much harder for them to just treat you like an idiot or a radical. A well place intelligent comment has way more power to make the hypocrite look ridiculous and make those who support them feel ashamed to be their ally.
We must use our words to promote the good of animals. Lashing out, while cathartic, only makes us look bad and likely does nothing to help animals. This does not mean we cannot point things out or use language that is harsh as long as it is not based on emotion. Calling someone a offensive name is different than calling them a hypocrite if you can describe the hypocrisy. It is always best to make sure that you can defend your comments with well reasoned arguments. People defending the eating of animals and animal products are always basing their defense of eating animals on emotion and prejudice. We must destroy their argument using reason and science. Voltaire was a master of this. He did not call people names (in most cases), instead he held up a verbal mirror to their actions and made them seem ridiculous simply by describing their actions as they appeared to a normal person. We must use this same tactic. As much as we might want to use words like 'bitch' and 'bastard' to describe people who commit crimes against animals by profiting from their deaths, we will help animals so much more effectively if instead can remain intelligent and as emotionally dethatched as possible when directly talking or commenting to that person. I'm not saying that posting comments within a vegan community or page should follow this same rule. I get we all need to blow off steam and let our anger out rather than being filled with rage. But, if you message someone or comment on their page, I strongly encourage everyone to keep their comment based on fact, well reasoned and devoid of as much emotion as possible. This will have the best effect, in my humble opinion. That being said, I completely understand wanting to be blunt in how awful you feel that person is. Vegans view the killing of animals as murder. And murder is not something we can take calmly.