If you are looking for the knockout punch that is going to defeat animal agriculture and abuse, I have a feeling you are wasting your time. Some say lab grown meat, some say the need to save the planet and some say just having vegan options readily available everywhere will be what finally tips the balance. But, I don't think it is that simple. We are not fighting an enemy that is going to be knocked out with one good hit. We are in a drag out fight that is going to take beating down our enemy one punch at a time.
Some people (many of us fighting for animal rights now) only require a little exposure to the truth and it clicks. But most people are creatures of habit. They are not as empathetic, thoughtful, or compassionate. This isn't an episode of the CareBears where we can just defeat our enemy with caring. We have to pound the truth into their heads over and over again until it is able to overpower the brainwashing they've experienced their whole life. Apparently, studies have shown that a person would not choose to eat an imaginary creature if it was known to be as intelligent as pigs actually are, but no matter how intelligent a pig is said to be, these same people still thought of pigs as food animals. This is not rational thought at work, this is brainwashing from years of being told the same lie.
We must drive the truth into these people's heads the same way the lie was put their in the first place. They must hear our message, see our message and be forced to confront the truth over and over again. The message that animals deserve to be treated with respect and are not ours to use as we please must be repeated again and again until it can compete with the years of lies. Now, we do have the power of our message and obviousness of its truth in our favor. That is an advantage. But, this must be a war on all fronts. And we cannot let up. Intelligent and decent human beings in every other aspect of life, are able to overlook the obvious truth before them, the misery they are causing, the horrors that they fund because they have been so effectively misled by advertisements, government agencies, and parents who had been lied to before them that they are able to continuously rebuild the block in the brain that allows them to act the part of the villain to innocent beings everywhere.
We know that this is a thankless task. We know that we will be hated for our persistence. We will be taunted for our compassion and empathy. We will be mocked for our willingness to devote our time and efforts to those that may never understand what we have done. We'll lose friend, family and sleep from our efforts. But, we will win. We decide how quickly we win. If we put in a little time here and a little time there, then this may take decades. On the other hand, if we give this all we've got, I still believe that we can do this way sooner than anyone would believe possible. We can't control how anyone reacts to being exposed to the truth. We just get to decide how often we administer this moral medicine that will finally cure the world of what is the most destructive, violent and cruel evil ever perpetuated by people that call themselves civilized.